6 Weeks | Mondays | 7pm

301 - Introduction to Starting a Side Business

In this foundational course, you will explore the world of entrepreneurship and delve into the intricacies of starting a side business. Whether you want to generate extra income or turn your passion into profit, this course will guide you through the essential concepts of ideation, market research, and feasibility analysis. Learn how to identify viable business ideas, assess their potential, and lay the groundwork for your entrepreneurial journey. By the end of this course, you'll have a solid understanding of what it takes to embark on the path of running a successful side business.

302 - Navigating Legal and Financial Aspects

Turning your side business idea into reality requires a clear grasp of the legal and financial landscape. In this course, you'll delve into the legal structures available for your business, understand the process of registration, and learn about key regulations that affect your operations. Additionally, you'll gain insights into managing finances, budgeting, and setting prices to ensure your side business remains financially sustainable. By mastering these crucial aspects, you'll be better equipped to make informed decisions that safeguard your business's growth and profitability.

303 - Building Your Brand and Online Presence

A strong brand and online presence are essential for attracting customers and building credibility. This course will teach you the art of crafting a compelling brand identity that resonates with your target audience. You'll delve into effective branding strategies, logo design, and messaging. Moreover, you'll learn to establish a robust online presence through website development, social media engagement, and content creation. By the end of this course, you'll have the tools to create a distinctive brand that stands out in the competitive marketplace.

304 - Marketing and Customer Acquisition

Now that you have a brand and online presence, it's time to focus on marketing and acquiring customers. This course will introduce you to various marketing channels, from digital advertising and social media marketing to email campaigns and influencer collaborations. You'll learn how to define your target audience, develop a marketing strategy, and track key performance metrics to optimize your efforts. By the end of this course, you'll be equipped with a comprehensive toolkit to effectively promote your side business and attract a loyal customer base.

305 - Operations, Productivity, and Time Management

Running a side business requires effective time management and streamlined operations. This course will guide you through techniques to enhance your productivity, manage tasks, and allocate your time efficiently between your side business and other commitments. You'll also learn about inventory management, order fulfillment, and customer service best practices. By implementing these strategies, you'll be able to maintain a well-organized and efficient operation that delivers value to your customers while maximizing your own productivity.

306 - Growth Strategies and Scaling

As your side business gains traction, you'll want to explore opportunities for growth and scaling. In this concluding course, you'll delve into advanced business strategies such as expanding your product or service offerings, entering new markets, and optimizing your business model. You'll also learn about the challenges and considerations that come with scaling, including managing increased demand and maintaining quality. By the end of this course, you'll have a clear roadmap to navigate the journey from a side business to a thriving enterprise.